When using Autoresponders, Templated text messages, Personalization tags, and Segment filters to automate your SMS marketing, there are a few things you need to keep in mind. While autoresponders are convenient, they may not capture contexts or write responses. Besides, eCommerce brands have their voice and image. Customize your messages to reflect your brand voice and target audience. That way, your customers will know you understand their needs and get relevant information at the right time.
Autoresponders
If you want to automate your text messages to clients, you should consider using SMS autoresponders. These automated messages can let customers know that you pay attention to their needs. You can use these messages to welcome new customers, send gifts to existing customers, or even encourage repeat purchases. SMS autoresponders help you create automated marketing messages to ensure you’re not missing any of your customers. To learn more about SMS autoresponders, read on!
When choosing an SMS autoresponder, ensure it supports unlimited keywords. You can create a custom SMS campaign with as many keywords as you need. Some autoresponders may fail to capture customer contexts or write responses tailored to the message’s recipient. For example, an eCommerce brand will have its voice and image, so you must tailor your autoresponder to reflect your brand’s image and voice.
Templated text messages
While some marketing campaigns will work just fine with a standard template, it is essential to remember that your business is unique. SMS marketing is still relatively new, but early adopters will reap the rewards of insane open rates and customer loyalty. You can easily copy and paste your SMS campaigns, strategy documents, or even Postscript messages with a template. Here are a few examples of how a template can help you:
When implementing this type of automation, select a valid phone number for your recipients. If you don’t have a valid phone number, the automation will fail, skipping the Send SMS action and continuing with the other automation items. You can also customize the message’s subject line and body text. Templated SMS text message automation can be as straightforward or as complex as you need it to be. It’s important to use logic over emotion when implementing automated text message automation.
Personalization tags
Personalization tags for SMS text message automation allow you to include dynamic fields in your messages. These fields can be first names, phone numbers, email addresses, or other contact information. Personalization tags are an excellent way to make your messages feel more personalized. Some automation tools even trigger messages based on customer behavior. These messages make customers feel more responsive and intuitive, and they can also be automated to respond to customer inquiries. Personalization tags are helpful for various purposes, from mass marketing campaigns to call center scripts. For example, once you’ve uploaded a contact list to your text messaging automation tool, you can write a draft text message and personalize it with merge tags.
While SMS automation may seem complicated, it’s not. There are a variety of tools available to help you get started. An excellent example of an SMS automation tool is Sendlane. This platform allows you to customize your SMS join links and limit how many times you can send each message. SMS messaging automation helps you achieve these goals by automatically triggering text messages or sending them through email.
Segment filters
You can use segment filters for SMS text message automation to send relevant messages to specific users based on their activity or status. You can also trigger your messages based on the quality of each user. For example, if a user is inactive, he will be sent an email message congratulating them for reaching a certain level. You can set up a segment filter to send the same message to all inactive users in a week, every month, or every 90 days.
SMS segments are a great way to ensure you are not sending too many messages to the wrong people. Sending too many letters to the evil people can make you appear spammy and lead them to opt-out of your list. By using a segment filter, you can focus your messages on a specific audience, allowing you to reach them more efficiently. For example, if you are running an SMS marketing campaign, you can send messages to people interested in buying a particular product. However, you can send messages to all your contacts if you’re targeting younger adults.
Automated two-way conversations
Automated two-way conversations via SMS can save you hours of manual work and improve your customer experience. This simple process can streamline everyday tasks, such as establishing a connection with your audience or resolving a customer problem. Nine out of 10 consumers prefer text messaging over email because it is less intrusive and convenient. Automated two-way conversations via SMS text message can improve efficiency and increase your ROI.
With automated two-way conversations via SMS text message, businesses can respond to customers instantly and track response rates. SMS text messages capture the attention of individuals better than email, allowing companies to send rich content and collect collected data about customers. Automated two-way conversations via SMS text message can free up your customer service teams to handle more complex problems. In addition, incoming text messages are completely free. Automated two-way conversations via SMS text message allow you to automate your entire customer service experience.
