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Usana Health Sciences – History, Product Lines and Sponsorships
Utah-based Usana Health Sciences Inc. is the multi-level marketing company behind a wide range of nutritional products and dietary supplements. Usana products, majority of which are produced at the company’s facility in West Valley City, are available in more than 20 countries through a network of “associates” or independent distributors. Usana makes itself known in the market as a personalized health product brand that lets consumers reflect on their personal choices in life, and how their total quality of life is affected by their behavior from day to day.
Behind the beginning of Usana is an immunologist and microbiologist named Myron Wentz. The products of the company can be purchased by direct order or from distributors, and not through retail channels.
Usana Nutritionals for basic nutrition, Usana Diet & Energy for weight management, and Sens? personal care for beauty and skin care, are the three main product lines under the Usana brand. Only 10% of Usana products are not manufactured in-house.
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There is a good number of Usana Nutritionals products which are listed on Australia’s REgister of Therapeutic Goods (ARTG). Many products in general are certified by NSF International for accuracy of label under the “Dietary Supplements” category.
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In 2011, Usana Essentials was tested by ConsumerLab.com, which reviewed 38 leading multivitamin/multimineral products in sold in America and Canada.
The company passed the test, which was based on particular index elements, the solubility of the products according to U.S. Pharmacopeia requirements, lead contamination limits (based on California Proposition 65), and U.S. Food and Drug Administration requirements on labeling.
Usana products are sold chiefly through non-employee “associates” or distributors and online. Associates make money through commissions on their own sales and the sales of their recruited distributors, otherwise known as their “downlines.” The company’s compensation plans assigns commissionable “points” for sales volume. Before they can start selling, distributors are made to sign an agreement banning them from making health claims to sell Usana products, and from making misleading claims about the income they make from their sales.
Usana has provided sponsorships to a long list of athletic organization through its “Athlete Guarantee Program.” The company selects athletes for the program, and should any of these chosen athletes test positive for a banned substance because of consuming Usana products, he or she will be compensated up to two times the money they make yearly up to a maximum of $1 million.
Usana also partnered with the WTA tour in a co-sponsorship agreement in 2006, which was extended in 2011. Part of the 2011 agreement was Usana donating $1 to Children’s Hunger Fund for each ace scored at any WTA tournament, starting at Wimbledon up to the end of the season.
In 2003, Usana name-sponsored the 20,000-seating USANA Ampitheatre, an outdoor ampitheatre in West Valley City, Utah. United Concerts, in 2012, announced Usana would keep its naming rights until March 2018.